Identity concepts for Greener Graphics, a new business concept aiming to provide ecologically sound communications solutions.
The word “green” and the concept is overused and diluted. We decided to steer clear of cliches—leafs, green color, etc. Instead we focused on the core of the concept: it's about less, about subtraction. Knowledge and smart decisions which provide same communication impact while being more ecological—and economical.
Two identity concepts shown are: the monogram, build around numeral zero, and the shield, elevating the minus to a crest.